Having a website is good but having a website that attracts custmers is even better. Most internet savvy customers make use of their favourite search engine when they have a need for some service. Search Engine Optimization (SEO) improves your websites visibility on search engines. SEO involves comprises of on-page techniques and off-page techniques.
The aim of on-page techniques is to improve your web pages ratings to search engines and involves looking at keywords your customers are likely to use to find your site and then including these keywords in the textual content and HTML code of your site to help the search engines know your website covers these topics.
Off-page techniques involves getting other sites to link to your site. These links are used by search engines to help determine how to rank your website. Search engines are particularly interested in sites whose content is related to yours.
Okay, your website is now being ranked highly by the search engines but it may not always remain so. Hence, refreshing your website with new content every so often helps you retain your search engine ranking - this is where your website benefits from our teaming with York Place Media .